The Colonial bread brand had been owned by Sara Lee Bakery for many years when we were challenged with finding a way to update this classic Tennessee staple and re-energize their consumer base. We did significant research to understand the history of the brand and discovered that it's roots went quite deep in the community. Instead of modernizing this brand, it needed to leverage more of it's historic pride, especially through the tagline "Colonial is good bread." With a retro refresh, this brand became relevant once again.
Winner 2013 American Package Design Award
Role: Creative Director
Team: Larry Teolis, Steve Walker