The charitable foundation arm to our client Designetics was doing great works in and around Northern Ohio, but it looked a little, well, drab, doing it. To better align with our efforts designed to engender employee loyalty, we gave the foundation a makeover, starting from, um, the foundation on up. The rebranding effort included reviewing communications tools and recrafting the “brand narrative” for the foundation, as well as a fresh take on all collateral materials. To more closely sync with the foundation’s work, we renamed it Designetics Cares—ensuring that anyone involved would immediately sense its purpose. That led to a vibrant and compassionate take on a logo and identity, as well as other communications. Now, the foundation looks as forward-thinking and innovative as the rest of the company.