We were tasked with creating a cohesive packaging line for Expo's white board accessory products. This line needed to designate a cleaning system that attracted Expo home consumers through the use of a cleaning system for maintaining their white board products. We utilized our work on the Expo Board packaging as an inspiration so that Expo White Board Care looked line an extension of existing brand packaging, but had their own look and feel that communicated "clean."
Role: Creative DirectorAgency: Launch Creative Marketing
Team: Sarah Wielusz, Ryan Lynch, Craig Hester, Amy Banks, Amanda Geiger, Michael Bast