State Fair, the #1 Corndog in the US, came to us to redesign their packaging to evoke more playfulness in their brand. We created new packaging that differentiated between product forms while maintaining the brand's strong blue equity that consumers loved. An updated brandmark makes the brand easier to read and evokes the first place blue ribbon that launched the brand in Texas fairs in the '50s.
Role: Creative Director/Account Director
Team: Sarah Wielusz, Ross Freedman, John Poll, Victoria Vitsur