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Liz Schwartz | Creative Director
  • FEATURED WORK
  • ABOUT
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Toasted Coconut Clusters

Toasted coconut mixed with chia, pumpkin and sunflower seeds is not your typical snack. So why design a typical package? Instead, we got to the essence of Toasted Coconut Clusters, looking at not only visuals, but the overall form factor of the product for inspiration. Our take: the product was uncommon, so the design approach should be too, in order to resonate with potential audiences. That meant focusing on color palettes that evoked a sense of place—cool hues and funky, laid-back typefaces with a touch of the tropics in design. And that also meant designing a package that was unlike the typical aggressive, in-your-face riot of colors and type typical to snack foods.

 

Role: Creative Director
Agency: Pivot Marketing Inc.
Client: HelloDelicious Brands

Team: Ryan Lynch, Romina Kuppe, Kim Leshinski, Ross Freedman, John Watson

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CoconutClusters-PackageBack.jpg
CoconutClusters-Logo.jpg
CoconutClusters-FoodPhotography.jpg
CoconutClusters-PalletBox.jpg
CoconutClusters-CostcoPallet.jpg
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