One of the greatest challenges a creative team can face is starting from scratch and developing a cohesive brand from naming through strategy and into execution. In the spring of 2014 we worked with the teams at Growth Catalysts and WhiteWave Foods to develop a new yogurt brand from scratch, Yulu Aussie-Style yogurt.
Learn more about Yulu at: yuluyogurt.com
Role: Creative Director
Client: Growth Catalysts, WhiteWave Foods