Amazon Animations - Fellowes Brands

Making the invisible, visible…

Sometimes the simplest things are the hardest to visualize, like air. We can’t see the air (unless it’s rill bad). Most people don’t even realize the air in their homes can be harmful and contain germs, volitile organic compounds and other super nasty stuff. My client came to me with a challenge… can you make the invisible, visible? Can you show consumers on Amazon the benefits of our air purifiers so they understand the need to clean the air, and chose our product to do it?

Absolutely, with the right team we made showcased the need within the average home, and helped showcase a range of products developed to work in any area.

Each video was intended to be a stand-alone, but push the relevant Small, Medium, or Large products for the area of the home that needs to be cleaned.

Role: Creative/Account Director
Client: Fellowes Brands

Team: John Tomkiw, Sarah Wielusz, Jake Infusino