“...Colours, letters and pictures are all awesome, but you have to use them to solve problems. That is what a designer does. Anyone saying it’s a designer’s job to make things look nice, is wrong. Something that is pleasing to the eye, is a coincidental outcome of the design process. Work often needs to be attractive, to get people to notice it in the first place, and it needs a style to maintain interest. But every design decision has to be there, to support the aim of the project.”
Good article from Dean Vipod on Medium today... Being a designer is just a job (but it’s important)