Mike Monteiro does it again... with a great keynote speech for the Interaction Design Association.

One of the hardest things a young designer has to do is not to do good work (in theory they've been trained to do that), it's to be able to sell the work. To explain to the client the WHYs. WHY they did it this way. WHY it will work. WHY consumers/users will understand their message/be able to navigate their site/donate to their case/buy their products/etc.

In the way that only Mike Monteiro can (and utilizing points from one of the best movie's of all time, The Hudsucker Proxy), he boils the message down to two simple points:

Do good work.
Persuade them it's good.