As stewards of the EarthGrains brand since refreshing its brandmark and packaging in 2006, our team at Launch/PKG was involved in the continuing evolution. We have guided the brand’s many line extensions, point-of-sale pieces, a promotional partnership and an EcoGrain revolution.
The EarthGrains brand has always stood for an all-natural approach to bakery bread. We improved upon the transparent brand story to highlight the lack of artificial colors, flavors or preservatives.
Team: Larry Teolis, Romina Kuppe, Michael Bast
