With two different potential users of these dry erase boards, two separate product lines were named and created. Expo Organize targeted "Mom" the at-home user of dry erase who wanted to use dry erase boards to get a handle on her busy day. Expo Imagine was aimed at tweens and teens who utilize dry erase as a means of self expression.
Role: Creative Director
Agency: Launch Creative Marketing
Team: Monika Banaszak, Craig Hester, Ryan Lynch, Amy Banks, Amanda Geiger
