In the summer of 2011 I was given an opportunity to start a new brand agency from scratch. After defining the new company as PKG to clearly define our top competency I developed the identity for the brand.
Based on the belief that a good brand agency develops transparent and authentic brand stories, I lead the creative and account team on all internal and external work for clients such as Hillshire Brands, Ralcorp Food Group, Perdue Farms, Nice-Pak and many more.
Role: Creative Director, Art Director
Agency: PKG Brand Design
Team: Ross Freedman, Sarah Wielusz
