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Liz Schwartz | Creative Director
  • FEATURED WORK
  • ABOUT
  • BLOG
  • CONTACT

Ragu Brand Extension

The idea? Leverage the brand equity and brand trust of the country's #1 selling pasta sauce to create a new competitive player into dry pasta. The solution, we created bright, engaging packaging that would capture consumer attention on-shelf to stand out in a sea of existing players.

 

Role: Creative Director
Agency: PKG

Team: Sarah Wielusz, Romina Kuppe, Allison Hardy

Ragu Pasta Packaging - Liz Schwartz
Bringing Ragu to Dried Pasta
Ragu Brand Extension - Liz Schwartz
Ragu Pasta stands out in-store
"Portion Peeks" help mom create healthy servings