Intel's new campaign "The Museum of Me" is a stunning journey through the lives we all share on Facebook. The Museum of Me creates a poetic journey through each user's personalized art gallery by simply gathering content from facebook photos, posts, links, etc. The interface is a bit clunky, but the rich web story it tells is very compelling and I'm sure the interaction numbers will be sky high as this takes off through the ether.
Iconic British shoe brand Dr. Marten is running a great new promotion to celebrate their 50th anniversary. Borrowing on their history as a mainstay within the British Music scene they worked with a wide variety of musical artists to record cover songs (with music videos!) for a bevy a similiarly iconic songs. With tracks from The Buzzcocks, The Stone Roses, The Human League, Jeff Buckley and the like being covered by some of today's great musicians this is sure to connect well with their audience. Personally I'm totally enamoured with the Raveonettes cover of I Wanna Be Adored. Check it out and partake of their free mp3s at http://50.drmartens.com/.
One of my designers recently discovered a new promotion from Domino's Pizza which takes people inside the world of food photo shoots. This is the closest representation I've ever seen recorded to what we go through on a professional set. I am absolutely in agreement with the hand model that food stylists are miracle workers. Take a peek on YouTube of their 3 minute video and if you feel like you can do a better job than a professional photographer, stylist and the 50 other people on set you can submit your own photo at www.showusyourpizza.com. The interactivity between the consumer and the brand is really well done in this promotion (even if it does devalue the gruelling hours we sometimes put it on food photoshoots).
Chipotle is running a fantastic cause marketing campaign over at chipotlejunk.com. If they can hit a goal of 500,000 junk mails, they will donate $50,000 to The Lunch Box to provide school children with healthy lunch options. They're making good progress, so help them out and send along a piece of junk or two.