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Liz Schwartz | Creative Director
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#lovemyjob

lovemyjob.jpg

It's been nearly a year since I hung out my own shingle and walked away from the agency I helped to build. There isn't a single day that I regret that decision. In fact I wish I'd had the heart to make the jump sooner. 

As I read this article on Medium today from Liz Taylor I stopped to ponder how many unhappy people I've encountered in the creative world over the past 20 years. The complainers and Debbie Downers *are* the ones who kill our creative brain cells. I don't want to say that I wholly associate that kind of attitude with "agency life" but part of me hasn't been able to separate the toxic or negative people I've encountered yet from the physical places. 

“We concept. We imagine. We build. We laugh.

We read. We write. We draw. We tinker.

We discuss movies, books, music, art, technology.

We work with directors, developers, artists, designers, photographers.

We travel to pretty amazing places and stay in posh hotels.

We. Get. Paid. To. Do. This.

A client recently started a meeting by telling us, his agency team, that we were the highlight of his day. I don’t know about any of you but that makes me happy.”
— Liz Taylor

Either way if you are a creative or just want to understand how we work, this is a great article on how we should stay positive and reflect on just how lucky we are to make those dreams of paste eating kids into employment. 

categories: Inspiration, Design, Writing
Wednesday 10.08.14
Posted by Liz Schwartz - Creative Director
 

The land of avocados and donuts

Purely anecdotal evidence BUT... Southern California seems to have a positive perception as a mecca of healthy eating and exercise. So how is it that donut shops seem to live on every corner? 

Tuesday 09.30.14
Posted by Liz Schwartz - Creative Director
 

R&R

Thursday 09.25.14
Posted by Liz Schwartz - Creative Director
 

T-shirts? Ramen? What the what?

Yes, it's true... with little fanfare or notice I am selling a few t-shirts. It's a bit TBD where this is going to go but when a friend of mine asked for a couple of shirt designs to celebrate the upcoming yumminess of Ramenfest, so I had to oblige. Everyone should celebrate the art of ramen (and no, I don't mean that pre-made stuff for 20¢ a piece on the bottom shelf at the soup aisle). 

I Ramen Chicago - Women's T I Ramen Chicago - Women's T I Ramen Chicago - Women's T I Ramen Chicago - Women's T I Ramen Chicago - Women's T I Ramen Chicago - Women's T


I RAMEN CHICAGO and RAMEN CHICAGO FLAG t-shirts will be available for until the end of October. 

BUY EM A RAMEN T

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Wednesday 09.24.14
Posted by Liz Schwartz - Creative Director
 

Nits No More Web Design

I love working on cute things so what better opportunity to help a small Chicago-area business really step up their game. Working with Romina Kuppe on a new brand identity I really wanted to make a more professional (but still fun) website come to life to lend trust and credibility. 

With subtle parallax elements and a full-screen layout created in Wordpress, Nits No More not only feels more modern but will have an easier time with SEO and blog posts. Creating clean, easy to follow navigation and plenty of call to actions, the new website allows for prospective clients to dig deeper into the "WHO" of Nits No More while providing credibility that they can help with any lice problem. 

Since lice problems can strike a family anywhere, anytime, the website was developed to be fully responsive on any mobile platform or tablet. 

See the new website at:
nitsnomore.com

Monday 09.22.14
Posted by Liz Schwartz - Creative Director
 

Feeling like a Tuesday

Tuesday 09.16.14
Posted by Liz Schwartz - Creative Director
 

A Tee for Thursday

tags: design, T-shirt, quotable
categories: Design
Thursday 06.12.14
Posted by Liz Schwartz - Creative Director
 
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