"... and just doing things, even if they are completely ridiculous sometimes. So what, let's do the ridiculous. And by doing the ridiculous something else might come of it."
Inspiration at Laupahoehoe Park
Developing A New Brand of Yogurt
There is no better challenge than to have a client say "I have an idea..." and to bring that to life and onto the store shelf. Last year I had the pleasure of working with WhiteWave Foods and Growth Catalysts to develop several new ideas for an Australian Style yogurt brand.
Through months of work on naming, brand positioning, identity, and packaging we worked with the internal creative team at WhiteWave on several new products, one of which is now available at grocery stores across the country... Yulu Yogurt.
Not only is the development of a new brand incredibly fun, but it's also a great challenge for any design team to open up the possibilities of where a product can go. I count myself lucky that we were able to integrate consumer feedback into our work and create a brand that we can feel proud to put out onto store shelves.
Taking it to extremes
Sometimes a little extra effort can go a long way. I rather like when designers unnecessarily take things to extremes. It shows a level of passion and dedication to their craft.
Case in point:
Fairgoods is giving away a free font by Laura Worthington called Milkshake. Rather than some easy "the lazy fox jumped over..." poster, they created this:
Last Day to order Ramen shirts before Ramenfest Chicago
Since we only produce Ramen bowl tshirts when you order, we've got a little bit of lead time to get them out the door. SO... today is the LAST DAY to order a Ramen shirt to guarantee delivery before Ramenfest. Also, doesn't Sarah look adorable in a Ramen shirt? Get your own below:
From iPhone to vector in 20 seconds?
Apparently I haven't been paying a lot of attention when Adobe's Creative Cloud forces me to upgrade and provides me with new apps and features. Wow, I am impressed with the new mobile version of creative cloud (said with NO irony). Above is a quick example I created of Adobe Shape CC... using any photo on your iphone or ipad you can trace and create editable vector graphics that you access *IN* Illustrator or Photoshop. For the first time I am starting to see the potential to design/work on mobile devices and feel like my devices can now feed into my regular desktop workflow.
And Shape CC is just the tip of the iceberg. Time to install a few more of these new mobile Creative Cloud apps and get to work...
Using context to shift consumer behavior in food labelling →
For years food companies have been complying with the mandated NLEA information under the assumption that they help consumers make better food choices. Based on FDA labeling laws, industry initiatives and the Affordable Care Act we’ve seen calorie counts added to the sides of food packages, the front of packages, restaurant menus and even the drive up window. But is it working? Most studies say no.
Well now researchers at Johns Hopkins may have finally found a way to change behavior and food habits… by providing context to our food choices instead of just numbers. In a new study published in the American Journal of Public Health, researchers made calorie concepts more blunt, specifically showing how much exercise it would take to work off the calories in popular soft drinks, juices and sports drinks in six random Baltimore corner markets. They tracked purchases before and after the signage was added and found noticeable changes in consumer behavior.
Read more at Pivot Forward